Mind Roots Africa — Brand Sheet

Primary mark — brand surfaces

Paper · F4ECE6

Primary

Petal · F4ECE6

White · FFFFFF

Ash · DDD9D0

Reversed — on dark backgrounds

Deep teal · 1F3733

Reversed

Mind sage · 699992

Clay · B85C38

Black · 1A1A1A

Monochrome — black and white

Black on white

White on black

Symbol mark — brain alone

For use as an icon, favicon, social avatar, or wherever the wordmark would be too small to read

Sage on paper

Cream on teal

Cream on sage

Clay accent

Mono black

Mono reversed

Size scaling — symbol mark

120px

80px

56px

40px

28px

20px

16px

Brand colour palette

Deep teal

#1F3733

Text · primary

Mind sage

#699992

Brand

Sage mist

#A9C5BF

Highlight

Clay

#B85C38

Accent

Rosewood

#C98E72

Accent · 2

Blush

#E2C4AF

Soft highlight

Stone

#5C6962

Text · secondary

Petal

#F4ECE6

Background

In application

Nicola Cox

Founder · Therapist

+254 (0)745 883 298
mindrootsafrica.com

Mind Roots

Usage notes

Primary mark. The full lockup with brain symbol and "MIND ROOTS AFRICA" wordmark is the default. Use it wherever space allows — websites, headers, document covers, marketing materials.

Symbol alone. The brain mark may be used independently as an icon, favicon, social avatar, or stamp wherever the wordmark would be too small to read clearly (under ~120px wide).

Clear space. Always maintain clear space around the logo equal to the height of "MIND ROOTS" — never crowd it with other elements.

Backgrounds. The sage version works on petal, paper, white, and light ash. On dark backgrounds (deep teal, sage, clay, black) use the cream/petal version. Avoid placing the sage logo on backgrounds with low contrast.

Don't. Don't recolour the brain to non-brand colours. Don't stretch, rotate, or apply effects. Don't separate "MIND ROOTS" and "AFRICA" in the wordmark.